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globalEDGE Blog - Page 257

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In the last few days, news of yet another product recall was released. Abbott Labs, a global pharmaceutical company, customers that one of their baby formulas called Similac was contaminated with small beetles. This time, the damage is limited and the worst of the symptoms is a sick tummy. In other recall cases, there are serious consequences for errors in judgment on the part of the manufacturer. Case in point: Toyota. Product recalls are on the rise – Why? In the flurry of new quality management techniques such as “six sigma”, what is causing companies to miss the mark and release potentially dangerous products to the unsuspecting public?

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Africa is the second largest continent in the world by both size and population. The land in is lush with many natural resources and the labor pool is massive. Yet, the economies and governments of most African countries are underdeveloped compared to the rest of the world. How is it that a continent so large and rich in resources is the least continent on Earth?

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The United States has long been known as a global powerhouse when it comes to innovation – especially when it comes to manufacturing. These innovations may not necessarily be products (although some certainly were) but, rather, just tweaks to the manufacturing process that greatly improved efficiency (think of interchangeable parts or the assembly line, both developed by Americans). However, in today’s global economy, the United States is losing jobs in the sector, despite still being on the forefront of innovation. Many claim that this is simply because of the lower wages required in other countries, but is that the only reason why?

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In the increasingly global landscape, globalization has become a goal for many businesses large and small. Free trade agreements, along with technology advancements have encouraged the globalization of companies. Trade is much easier and quicker than it used to be, but that does not eliminate the challenge that globalization presents to businesses. Small businesses that cannot afford to hire a foreign marketing agency sometimes struggle with the globalization and exporting process, luckily it can be done through careful planning and utilization of free and readily available resources.

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How many times were you told as a child that chocolate was not good for you? Hundreds?

Well now you can call your mom up and in a sweet, loving way let her know she may have been wrong. Not only is cocoa helping roughly 50 million people make a living, but new discoveries that cocoa may have cardiovascular health benefits is helping increase the demand for this little black bean.

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Say goodbye to your flat-screen TV and that new car battery you were going to buy. In late July announced that they would be decreasing the supply of rare earth metals to the rest of the world. Now it may not seem like an obvious connection but these rare earth metals in question are the materials that help produce our flat-screen monitors, car batteries, and many more products we manufacture and sell. Now the question comes to, why is China doing this?

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Learn how your company can tap into the Global Marketplace! This fall the Commerce Department’s Trade Information Center is offering a series of four one-hour webinars on the basics of exporting. These webinars have been especially designed to meet the needs of new exporters. There is no fee to participate, although registration is required. Content will include slides, live audio, and question-and-answer sessions.

They will be led by experts in their field, and will cover such topics as:

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Although many people would not expect it, the eighth largest economy in the world is gradually remaking itself into the silicon valley of the rainforest and the next hot venture capital market. This is being fueled by a predicted growth rate of 7.1% and expectations to continue this tear through the end of the decade. It also sports 1.7 million IT professionals, 123 national institutes of science and 400 technology incubators throughout the country. There is also a great political environment where the government and private companies are currently spending 1% of GDP on developing high-tech industries such as , , information technology, business-process outsourcing, semiconductors and .

Investors have their checkbooks ready and are catching up on their Portuguese.

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This talk by Dan Cobley, a Director of Marketing at Google, brings great insight into the parallels between Newton’s Law and marketing. Specifically, why are new brands created instead of just extending current brands? He demonstrates that inertia can work for you or against you depending on the circumstances.

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The view is a strange one for most foreign visitors to residential areas. An array of colorful fabric is draped from building to building in all directions. A local resident can often be seen reaching out of a high window to hook a cloth on the end of a long wooden stick. What is this strange ritual that appears unlike anything experienced in many Western cultures?