Are you an American small business owner? Here's an interesting fact for you: 95% of your prospects live outside the U.S. But you're just a small and measly company, how could you possibly access this vast global demand? Why the internet of course! You usually don't think of selling a product online as , but it is. Starting small is a great way to go, but as a small firm if you want to grow, you may need a lot of help. How exactly do you without much knowledge?
globalEDGE Blog - Page 274
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It is finally here! recently opened a in Beijing. It contains five indoor pavilions with controlled temperature so that the chocolate does not melt as well as two outdoor sites. They offer displays of various chocolate made objects such as replicas of the Terracotta Army, the Great Wall, famous paintings, and other items such as shoes or sports equipment, and a full size BMW. Tina Cheng, who will be operating the park, said that visitors will be offered a full chocolate experience - they will be able to see, touch, taste, and purchase the different chocolate items.
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When you own or work at a business that operates internationally, your strategies are going to vary a little bit from that of local business strategies. Yet, a budget still needs to be established. To do that, the right questions need to be asked and answered. What options do you have, and how do you know if the money you are investing for marketing is giving you the return you want?
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Royal Caribbean Cruises Ltd. unveiled its new enormous last month. It has been named ‘The Oasis of the Seas’, and rightfully so. Onboard passengers will have access to countless restaurants, clubs, spas and bars. They will be able to try surfing, scuba diving, zip lining, or even see a Broadway show. These are just a few of the activities that are available on this colossal ship. Obviously, customers are extremely excited about this new ship.
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One of the quirkier tools used to examine the Purchasing Power Parity between two currencies has been the Big Mac hamburger, responsible for being the basis of The Economist’s Big Mac Index, which compares the price of Big Mac hamburgers in each country. It may be difficult, however, to apply the Big Mac index to ’s króna, as the hamburger giant has . Don’t pity Iceland, however. Fast Company’s Robert Walcott and Michael Lippitz visited Iceland in December, and are regarding its potential.
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Tokyo, is famous for the outrageous fashion designs that are found not only in expensive boutiques, but all over the streets as well. The Harajuku street styles are known for being extremely unique and inspire fashion designers all over the world. For years these distinctive looks have sparked global trends, but many still have not taken advantage of their designs’ popularity.
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A couple of years ago, customers were delighted because they were able to order products online from their living rooms. It is easy to compare prices and products online using different websites.
Now, the way we shop is changing once again. Companies are not waiting for shoppers to find them; instead they are approaching people online using social media such as facebook and twitter. Imagine just making a post whether to buy a new car or not, and an offer to test drive a car is sent to you in your mail box. This is one way GM is trying to gain more customers.
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Doug Barry of the U.S. Commercial Service has another market brief for our blog readership. In this brief, he interviews Amer Kayani, who is a Senior Commercial Officer at the U.S. Embassy in . The interview covers the potential of emerging markets, with a primary focus on Saudi Arabia. Additionally, Mr. Kayani clears up some misconceptions some may have regarding Saudi business sentiments towards U.S. investors and businesspeople.
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Business is an ever changing field due to how Global it is. International business deals are made every day and traveling abroad for business reasons is a typical activity. However, there is one thing to keep in mind every country has a different manner of conducting business meetings. Fortunately, business people around the world are becoming more open to different cultures and thus more understanding to cultural mistakes.
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Ready for a pop quiz? What do these things have in common: Punk rock, gyro sandwiches, blue jeans, Sesame Street, and yoga.
Give up? The answer is…Globalization.