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globalEDGE Blog - Page 29

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With society on the edge of its seat in anticipation of a continued recession, the U.S. is going against expectations and is appearing to turn around the economy. The U.S. economy grew by in the third quarter of this year after declining by in the first quarter and in the second quarter, which by definition takes the economy out of a recession. This is introducing reduced fears of a future recession; however, it does not prove that the economy has fully recovered.

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European Union lawmakers and member countries reached a deal to the sale of new gasoline and diesel cars and vans by 2035. It would effectively prohibit the sale of new cars and vans powered by gasoline or diesel in the . The deal EU between  was made on October 27and is the first agreement of the bloc's “Fit for 55" package, which the bloc's European Commission set up to achieve the of cutting greenhouse gas emissions by 55% over this decade. Under the deal,  are required to reduce the emissions of new cars sold by 55% in 2030 compared to 2021, leading to a 100% cut five years later. The European Parliament and member states must formally approve the before it is put into action.

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Reflecting on the past couple of months, many headlines have emphasized the hyperinflation businesses and individuals are feeling around the world; however, many analysts have questioned if these price hikes are inflation or "". Headlines across Canada specifically are calling out grocery store chains for of their goods. With rising inflation, the majority of companies are steadily losing profit with the exception of  that are reporting high profits.

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The World Series is one of the biggest American sporting events of the year. The games brought in an average of in the 2021 MLB World Series, with a high of in the series’ final game. The viewership ratings made a remarkable recovery from the 2020 COVID-19 World Series, where only tuned in to watch the World Series. During the first game of the 2020 World Series, they were only able to bring in , which is the lowest number of viewers ever for a World Series game. This was a significant decrease compared to 2019’s World Series, which brought in for the seventh game. It was projected that Game 7 brought in  in total advertisement revenue. Despite the fluctuating viewers, the World Series is undoubtedly the center of attention for baseball fans, as well as for companies looking to show off their brand. 

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From November 20, 2022, to December 18, , all eyes will be on Qatar for the FIFA National World Cup. Whether you are viewing it from your TV, phone, or laptop, the tournament will be one of the most accessible world cups, as it will be televised on FOX, FS1, and Telemundo while also streaming on a variety of . The 2022 World cup is predicted to have  views which would surpass the 3.5 billion viewers from the 2018 Russia World Cup. This is the perfect opportunity for brands to capitalize on the World Cup and promote their .

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The World Cup is making history in 2022! This year marks the first time in the of the World Cup that it is hosted by a . Qatar put in its while competing against Australia, South Korea, Japan, and the U.S. for the chance to host this prestigious event. Hosting sports events as globally recognized as the World Cup ensures economic benefits that will provide the nation with a great opportunity to not only capitalize on profit but also show off its unique culture and traditions throughout the event, resulting in progress for the nation of Qatar.

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This is the first post in a -part blog series focused on the 2022 World Cup.

Four years ago, the global population tuned in to watch the 2018 World Cup. Now, only a month away, soccer fans anxiously await the 2022 World Cup. This year, thirty-two countries will compete in the most popular sport in the world in hopes of being crowned champion. With over fans worldwide and over  players across 200 countries, no other event reaches such a global audience.

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As the TikTok app gains popularity among multiple age groups across the globe, information is spreading quickly and videos are going viral almost instantaneously. Growing like no other app, TikTok has been the world’s most since early 2020, providing another platform for businesses both big and small to influence users. One recent sensation is , a Chinese online retailer focused on clothing, accessories, shoes, bags, and other fashion items for all ages. Shein is known for cheap prices that appeal to the teenage eyes, which tend to be the most active on TikTok.

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The anticipation around the growing electric vehicle market has consumers excited about the future of transportation, but this future may be approaching in a way we did not expect. With concerns around COVID-19 exposure on , many people started utilizing alternative methods of getting around, one of those methods being biking. A Dutch company in particular saw this phenomenon and has taken their to the next level, saying goodbye to the average bicycle and introducing electric bikes.

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A new Ebola outbreak is occurring in Uganda. The  is believed to have started with one man in August of 2022 but has now spread to almost 50 people. This outbreak approaches as the Ugandan is still struggling to recover from the impacts of the COVID-19 pandemic. Several other African countries, such as Kenya, Rwanda, and South Sudan are starting to for Ebola symptoms to mitigate the spread.